The master’s program Data-driven Design trains you to become a “digital creative” in the truest sense of the word. After completing this master’s program, you are able to combine your domain expertise with data skills, knowledge of emerging business structures, and an understanding of the various forms in which digital transformation takes place.
As a digital creative, your key task is developing concepts, products and services that create value through a sophisticated interplay of data and design. Your products act as interfaces between the digital world of computers and the organic world of your users. This means that your concepts and services not only attract and engage people, but are also capable of transforming interaction into valuable information. Once you have succeeded in establishing such a connection, you will be able to learn from your users, anticipate on their preferences and provide them with increasingly relevant and personalized services.